AVM is the market leader in network technology in Germany. Therefore, it is of high importance to represent the brand properly at consumer electronics retailers across the nation.
The challenge was to develop a concept that is both affordable for an extensive rollout that could be adapted to any retailer’s requirements, but that also delivers an impression of high quality to stay aligned with the premium products offered by AVM.
MSM.digital Channel Marketing took up the challenge and developed a design that fulfills all the requirements given by the client as well as the market’s needs.
A modular display system in different sizes and configurations allows any of the different products to be adapted to the displays. Exchangeable visuals offer a fully customizable design that is quickly adaptable for new campaigns and product releases.
Lastly the small fixtures offer an optimized use of the given shelf space and may be used for any sizes of available shelf space.
The result is a system that offers the best of both worlds: offering an optimized user experience for consumers – with the limitations and rules of today’s retail stores in mind.