Client: Microsoft

WOULD YOU LIKE A SURFACE WITH YOUR SANDWICH?

The Digital Eatery: Culinary delights meet technology

CREATING A NEW POS EXPERIENCE

The Digital Eatery by Microsoft in Germany’s capital Berlin is not just another coffee shop. It’s a pioneering way to present innovative products in a real-life setting.

 

While drinking tea or coffee and enjoying a nice slice of cake, customers can try out Microsoft products and learn more about how to use them.

 

The challenge is to continuously create authentic scenarios that offer value for the customers and positively influence their purchase decisions at the same time by showing them what Microsoft can do to make their lives easier every day.

 

By working closely with the employees of the café, we can generate real-life scenarios based on their feedback and provide them with brand messages and the newest product information to turn café guests into Microsoft fans and customers.

Show and tell

The Digital Eatery is THE place to go for new products such as Microsoft Surface devices and to get the latest Microsoft news. Our floor managers help consumers to learn more about the brand and its products in a relaxing atmosphere.

Lennart, Head of Project Management
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