A retail laboratory where ideas can be tried out as well refined and tried-and-tested products can be further developed – this is the approach we have taken in launching the .now store, both in virtual and analog form.
.now offers customers a digital shopping experience at the highest level and combines the best of e-commerce and retail.
At Zurich Airport at the Circle (House 19) and in Lübeck’s Old Town, we present the future of retail in the two innovation concept stores. Large and small brands are already part of the concept. Whether consumers want to test-drive a sushi bike, try out a feelbelt, learn more about the scubajet or buy a new pair of headphones – customers and brands can try things out here and experience shopping in a new way.
The product presentation at the POS is done with the help of our innovative solutions and services. In addition, an online store makes the shopping experience possible even far away from the two stores.