Client: Electronic Arts

EXPANDING THE FANBASE USING INFLUENCERS

Cosplay campaign for Star Wars: Battlefront 2

REACHING OUT TO NEW TARGET GROUPS

There are movie franchises, and then there is Star Wars. In pop culture, only a few brands can be compared to the phenomenon that is Star Wars. This sci-fi universe sparks the imagination of millions of fans all around the world – going strong for more than 40 years.

 

Introducing Star Wars: Battlefront, a fast-paced action game by Electronic Arts set in the Star Wars universe. For the second installment, Star Wars: Battlefront 2, EA was looking for a way to expand the already enormous fan base, involving new types of influencers, and establish the new heroine of Battlefront 2’s single player campaign.

The Force is strong

Expanding the already massive fanbase of the Star Wars: Battlefront franchise was no simple task, but by tapping into the follower-power of a cosplay influencer, we reached over 5 million fans.

Nils, Dpty. Managing Director
>

COSPLAY INFLUENCER MEETS STORM TROOPERS

That´s why we approached a leading influencer who made a name for herself in cosplay: Svetlana Quindt aka Kamui Cosplay. We challenged her to create three videos about designing a cosplay costume based on the female protagonist of Star Wars: Battlefront 2. But she delivered much more than that. In addition to the videos, Kamui Cosplay – her social media presence – created more than 80 posts across channels like Facebook, Instagram, and Twitter – generating a reach of over 5.6M, significantly expanding EA’s audience.

 

In this specific case, the Force was unquestionably with us.

Similar but different.

Related Projects

We use cookies in order to provide the best possible experience
Read more!